This article of Geeabo teaches you about Search Engine Optimization and it’s Importance.
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What Is Search Engine Optimization?
SEO – Search Engine Optimization is not just a small task as it looks.
SEO is quite a big thing but if you take it seriously, you can understand it.
Friends, if you have a service website, informational blog or any other type of website then you must need know about SEO.
Because without SEO you can’t rank your even a single post.
In simple words, Search Engine Optimization is an optimization of your blog post, website’s pages in the search engine.
Whenever you publish a great written content on your blog according to search engine criteria or search engine friendly, there is a huge chance to rank that post.
You can also publish a blog post without doing SEO but in this case, there is a less chance to rank in the search engine.
Friends, SEO is not just an easy task as I earlier said.
You can’t get better results if you do not follow the search engine criteria.
On the other hand, you can get better results from search engine without doing SEO but in this case, you have to pay some money to Google Adwords or related companies.
But this way is not a permanent way.
Yes, you can get organic traffic using this way but this is limited.
Friends, Search Engine Optimization are of two types.
- On Page SEO.
- Off Page SEO.
On page SEO – On Page Search Engine Optimization is an optimization which you can improve immediately with yourself.
Later in this post, I will tell you about some important criteria which you should follow to get better results in the search engine.
Off page SEO – Off-page SEO refers to techniques that can also be used to improve the position of rich snippet in the search engine results.
Off-page search engine optimization is not just about links.
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Why Is Search Engine Optimization Important?
Search Engine Optimization is important because this optimization helps you to rank your web pages, blog posts in the search engine.
There are so many criteria which you have to follow to get awesome results from the search engine.
I will tell you about some important criteria later.
How your blog post appears in the search engine? How does your rich snippet look?
Friends, your blog reputation comes from how old your domain name is?
Where you host your website?
What type of content you share on your website, and so more.
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Some Important Criteria to full fill On Page SEO.
What are some important criteria which you have to follow the On-Page SEO?
If you are doing On Page SEO for your blog post then you must have to follow these-
#1. Keyword – The first thing you have to do is keyword researching. Keyword researching is very important because without keyword you cant rank even a single post.
Whenever you write an article on your blog you have to find some keywords.
There is two types of Keywords.
- Short Tail Keyword.
- Long Tail Keywords.
Now the question is that which keyword is good?
Friends, both keywords are the good keywords.
Short tail and as well as the long tail.
Short tail keyword are those keyword which are of one to two words.
And long tail keyword are those which are more than two words.
To be honest long tail keywords are the best because in the long tail keyword there is the short tail keyword in it.
Now which type of keyword you should use in your blog post.
This question is vary according to your website’s rank.
If your website is so old and good rank then you can use short tail keyword either you should use the long tail keyword.
#2. SEO Title – SEO Title is the title of your blog post.
As you set the SEO title the same appears in the search engine results.
The main keyword must have in the SEO title.
SEO title is very important because before setting the SEO title you have to find an awesome keyword which is good for your website rank.
If your website is too old and you can easily get organic traffic then this is not so important for you.
You can rank your post with almost any keywords.
But if you are a newbie blogger then you have to find some awesome keywords to get ranked in Search engine.
#3. Permalink – Permalink is the link address of your blog post.
Here is also the keyword must have in the permalink.
If you want to better search engine optimize your blog post then you must need to add the keyword in the SEO title and as well as in the Permalinks too.
#4. Meta Description – Meta description is the brief detail of your blog post which shows in the search results.
The meta description should be at least 120 characters.
If your meta description is not at least 120 characters then it can not be know as search engine friendly.
So, try to write some attractive description for your each post so that you can get better organic results.
#5. Images – Friends, images are one of the most important part of any article.
Because images attracts visitors more than content.
Content are simply written with black but an image can say everything without a single word.
This is totally depends upon your creativity that how can you edit an image according to your current article.
This is also an important part of Search Engine Optimization.
For a better optimization, you must use at least a single image on your every blog post.
An image have an ability to say everything without using a single word.
If you have the ability to edit awesome image then you can easily understand everything without reading the entire article.
And this is the reason because every kid’s book contains more images then contents.
Images are the better way to teach and understand the entire chapter.
#6. Content Length – How long your content should be?
Friends, to be honest contents does not matters a lot.
This is completely depends upon your article’s topic.
Here, the main criteria you have to follow is to write a meaningful content with full information.
Means if your article is fully completed under 300 words or 200 words you fulfilled this criteria.
But in the other hand, this is also a truth that as the article is long the article perform better in the search results.
No matter how long or short the article is?
The matter is-
Is the article full of information or not?
#7. Keyword Density – The keyword must have in the article at least 1%.
Means if your article contains thousand of words then the keyword should be in the article at least 10 times.
After fulfilling this criteria the keyword density known as good.
Where should be the keyword in an article?
- In the first paragraph.
- In the Heading and sub headings.
- Centre of the article. and
- In the last paragraph.
#8. Inbound and Outbound Links – At least one inbound and one outbound links should be in the article.
This is also a symbol of good search engine optimization.
Inbound Links – Inbound links are the links of your website.
In other words those links about which you earlier write in your previous blog post.
Your old posts or page’s links are called inbound links.
Outbound Links – Outbound links are the links of other websites.
Means links of other website.
Links are of two types.
- Follow Links or Dofollow Links.
- Nofollow Links.
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Some Important Criteria to full fill Off Page SEO.
There is a lot of ways to full fill this criteria but this is your choice which way would you choose.
Paid or Free.
Here, if you ask me that which way to choose then I recommend you to choose the freeway.
Because free way is a decent way to optimize your blog post with Off Page SEO.
The free ways for off page optimization.
#1. Write Guest Post – The Guest post is a better way to create backlinks for your website.
By writing the guest post on some great blog gives high PR back links.
#2. Blog Commenting – There is so many high domain authority blogs on the web which gives high PR back links.
For getting back links from those websites you have to add your comment with your website’s link.
Commenting on a blog must gives back links but these links are not valuable for the search engine.
In the eye of the search engine, there is no any value of these links because these are the Nofollow links.
Friends, a very few blog are on the web which gives dofollow links.
Maximum of these gives nofollow links.
#3. Directory Submission Sites – These are the sites where you can submit your website’s link for free and paid both.
Now, this is your choice that which way you choose to build backlinks for your website.
There is a lot of free and paid directory submission sites which gives you do follow high PR back links.
Now the question is what is the difference between free and paid method?
So, the difference is that the free method takes long period (one to six months) and paid one take less than 24 hours.
So, If you have a new domain then start building back links from today according to your niche.
#4. Social Bookmarking Submission Sites – These are the very high domain authority sites.
If you can able to get back links from these high PR sites then it helps you a lot to rank your website in any search engine.
Social Bookmarking Sites are those sites where you can share your web pages, articles, etc.
And those people who are on that social bookmarking sites can easily see your post.
And they can search for the related articles and they can also search for the services that you offer.
#5. Search Engine Submission Sites – Search Engine Submission is very important for your blog because it gives a dofollow back link to your site.
And whenever you published a post on your blog it helps you to submit your post in search engines quickly.
#6. Edu and Gov Submission – The domain name .edu is a top-level domain of the Internet.
The name .edu is derived from education.
New registrants to the domain have been required to be United States-affiliated institutions of higher education.
The .edu domain was created for educational institutions.
However, most of the institutions use the .edu domain in the United States.
The name .gov is also a sponsored top-level domain name in the domain name system of the internet.
And this domain is used by the government of the United States. The .gov domain is administered by General Service Administration (GSA).
Search Engine Optimization is a very important term when it comes to blogging.
Here, in this article, I touch almost all the points of SEO.
From Off-Page to On-Page and from Nofollow to Dofollow.
I think, Without SEO a newbie blogger never get succeed in this online world.
There are so many SEO agencies but they charge money according to the work.
If you have enough money then you can hire an SEO expert.
You can also do it by yourself but in starting it takes some time.
This is not a child’s game.
And it is not as easy but also not so difficult.
From my side, I totally tried to tell you everything about SEO.
Here I also mentioned that how to do SEO for your new blog.
What criteria do you need to follow?
If you have still some question then please ask me via comment section.
So, this was the about Search Engine Optimization And Why Is It Important.
Hope you guys like this article and you have learned something new, Something techy. Please Do Like, Comment and Share our articles if you really appreciate my work.
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Founder of Geeabo and Managing Editor. He began blogging in 2017.
In the Geeabo community you receive a new article everyday. Where I tell you some important things about the world of Technology, Inspirational, How to, etc.